Infinite Plasma videowall in Gap Christmas promotion
December 2009

Oxford Street’s Gap Store wanted to make an impact over the busy Christmas period and has called in the help of a stunning Infinite Plasma videowall.

Gap’s flagship outlet in London has a temporary installation of a 3 x 3 plasma wall to create festive cheer and relay Gap’s Christmas season advertisements to shoppers in store.

Interactive design agency, Osmotronic specified and installed the screens. Director Matthew Falla explained:
"The idea was to create impact and display both adverts and motion based content for the Christmas season. Working with Gap’s internal creative team and US agency, we created a looping motion graphic show reel of the brand’s Christmas campaign which was shown on the screens.

We explored the options available for the install looking at projection, LED walls and other solutions but the Infinite Plasmas were the firm favourite. Gap preferred the product due to its brightness, the impact of the screens, their slick and modern appearance and affordable price."

The new generation of Infinite Plasma screens are available from PSCo for hire and sale offering a new anti-reflective surface makes them perfect for high ambient light retail environments. The screens have a seam gap of just 3.8mm, increased contrast and brightness ratios.